It happens tens of thousands of times a day. Someone feels they have the next best widget, and they might, but they’re content having the same old conversation.
Britians Got Talent is the original show of America’s Got Talent. Wanna be artists comes and stand on the red X to show their greatest talents. Most of them get buzzed off the stage. I imagine after seeing thousands upon thousands of well-intended people, it must be boring to the judges. It’s boring until they see someone who stands out, someone who defines their self to the point of being remembered. There was Susan Boyle who blew Simon Cowell off his chair with her I Have a Dream rendition. A stereotypical unattractive woman with the voice of an angel – a marketing gold mine!
Take a look at this video. Among the millions who have a dream, do they stand out? The lesson here is to find something that is memorable about your widget, cupcakes, massage, or courier service. Be defining. Enjoy