Who’s Using Social Media – Research

Published On April 18, 2012 » 587 Views» By IWJ » Biz, Practices, Principles
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Who’s Using Social Media Research – Mashable.com

Alissa Skelton

More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?
The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts. Some sites’ users are more demographically alike than others. One thing is the same for most social sites — college students, or those who have completed some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit.

  • Among Facebook users, 57% have completed some college, and 24% have earned a bachelor’s or master’s degree. Although, people 45 and older make up 46% of Facebook users.
  • Social media sites are also seeing a gender split — women use social media more than men.
  • More women are on Facebook and Twitter.
  • About 57% of Facebook and 59% of Twitter users are women.
  • Women gravitate toward Pinterest and young, techie men hang out on Google+.
  • Pinterest has the heaviest gender imbalance — 82% of users are women, who pin crafts, gift ideas, hobbies, interior design and fashion.
  • On the other spectrum, Google+ is dominated by men (71%) and early adopters, engineers and developers. About 50% of Google+ users are 24 or younger.
  • LinkedIn reports an even ratio of men and women — 49% over age 45 — who use the site to connect with other business professionals.
  • Most people use social media to stay in touch with friends and family, and more are doing so while on the go. About 200 million Facebook users check their Timelines from their mobile devices every day.


Source: mashable.com via Gary on Pinterest


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3 Responses to Who’s Using Social Media – Research

  1. There are applications you can use to help you make one post that will post to all your social media sites. You can google them, since I am not familiar with all of them, as it has also been on my todo list. Check out Hootsuite. Dedicate a certain part of the day for posting so it doesn’t get too distracting to your day.

  2. Dr Yvonne says:

    How do you keep up with social media? it is so time consuming. Are there any resources that make it easier?

    • IWJ says:

      Tricia gave some good input Dr Yvonne. You can’t get away from spending time unless you hire. However, hiring someone else isn’t consider “wise” because they don’t “feel” for the company like the owner or the topic expert.

      Also, you’ve got to begin so choose your battles. Rather than be All things…be something…somewhere. You don’t become the expert by spending all your time online (unless you’re a blog), but you Do become the expert be beginning, choosing those who will ping back to you…link to you etc.

      Just begin somewhere and build…

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